AVERAGE MONTHLY REVENUE
PAID SUBSCRIBERS
REVENUE INCREASE (PAST 3 MONTHS)
Big Picture Skiing is an online ski school offering both education and exclusive coaching, founded by Tom Gellie.
When Tom started searching for the best way to monetize his lessons online, he had a decent following on YouTube.
“If you’ve got a social media audience already, that's a huge advantage. ”
So he decided to test the waters by selling a couple small courses for one-time purchase on Wix, and quickly realized there was enough demand for a full-fledged membership business. But Wix wasn’t the way to do it - he had constant technical issues, and there wasn’t much support when he needed it.
Tom knew his business needed a new platform, so he joined Uscreen in 2020.
3 years later, Tom’s core philosophy hasn’t changed - retention comes first.
<aside> <img src="/icons/token_blue.svg" alt="/icons/token_blue.svg" width="40px" /> Growing the business comes down to 1 thing: take care of your members, and growth will follow. And since Uscreen specializes in membership-building and long-term recurring revenue, it was a perfect fit.
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Creating a great product and a great user experience is Tom’s ultimate goal, so he uses Uscreen’s built-in marketing tools to selectively target the right customers.
“Having a lot of help with the marketing was great. It’s very intuitive, easy to use and I could get it up and running quickly. I’m definitely someone who prefers that minimum viable product, always have been.”
A steady stream of free content on social media guides people towards his website, where he uses Uscreen’s giveaway funnel and email segment tools to build his email list and send targeted email flows for different parts of his audience.
