MONTHLY REVENUE
PAID SUBSCRIBERS
REVENUE INCREASE (PAST YEAR)
In 2019, Matt Allen was working full-time as an independent adjuster. The job paid well, but he was always on call, always traveling, and it was tough to plan for life and keep a normal schedule. As a 20 year veteran in the field, he was ready to monetize his skills in a different way.
Matt had always enjoyed video, so in 2017 he created an adjuster-focused YouTube channel, followed by an eBook and a video course. His content took off and quickly so successful that he realized the demand for educational content in this niche industry - so in 2020, he partnered with Uscreen to launch the premium membership platform AdjusterTV Plus.
<aside> <img src="/icons/light-bulb_blue.svg" alt="/icons/light-bulb_blue.svg" width="40px" /> “Once I got AdjusterTV Plus going with Uscreen, it’s been huge and a massive help.”
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To start, Matt had to choose how he was going to make money and what products AdjusterTV Plus would offer.
He opted for a hybrid approach, offering membership access plans and individual courses.
“Slowly building that monthly recurring membership revenue has been the core of my business. Then, I use the launches and one-time purchases to fill in the gaps with big cash windfalls.”
With the ability to create 2 different revenue streams on one Uscreen platform, Matt has more stability and more opportunities to build his income. It’s the best of both worlds.
Matt knew that pricing his offer too high for his unique niche would make it hard to get subscribers in the door and build steady revenue, but pricing too low would result in lower profits, lower-quality customers and higher churn rates.
In order to find the right cost, he went straight to the source and asked his target customers for input.